Eds 4. It is better than doing simplistic SWOT analysis because with Weighted SWOT Analysis Gillette managers can focus on the most critical factors and discount the non-important one. Strong distribution network – Over the years Gillette has built a reliable distribution network that can reach majority of its potential market. Right now the investment in technologies is not at par with the vision of the company. There are interrelationships among the key internal and external factors that SWOT does not reveal that may be important in devising strategies. Strong Brand Portfolio – Over the years Gillette has invested in building a strong brand portfolio. Sony offers its two types of customers. The marketing of the products left a lot to be desired. [online] Available at: https://www.ukela.org/environmental-law-history [Accessed on 26 July, 2019]. Investment in Research and Development is below the fastest growing players in the industry. The GDP rates would also decrease as a result of decreased currency value and increased taxes which would lead to lower profitability and customer base by the organisation. We make the greatest data maps. (2018). Eds 8. You are just a click away from Top Grades, Get Exclusive, Greater margins of operation (Schmidlin, 2014), Skilled workforce and training programs (Reeves and Mendis, 2015), Use of approach that seeks to solve the problems, Good performance in new markets where it has expanded, Lack of choice of products than the competitors, High prices of the products as compared to the competitors (gillette.co.uk, 2019), Low investment in research and development of the products, Workforce retention is lower as compared to other organisations (independent.co.uk, 2019), Unable to tackle challenges created by new entrants (independent.co.uk, 2019), Increased opportunity as the people have increased consciousness related to their appearance, Growing needs of the middle class people (campaignlive.co.uk, 2019), Growing expenditure power due to increase in disposable income, Increasing loyalty of the consumers related to the innovation created by the brand, Increasing its periphery to newer market segments, Changing patterns of spending and expenditure by the consumers, Increased competition from new entrants (Stobart, 2016), Increased strengths of local distributors, Brexit issue (market-inspector.co.uk, 2019), Increase in VAT rate by 5% after Brexit (mazars.co.uk, 2019), Decrease in currency value by 20% (ec.europa.eu, 2019), Increased demand for online shopping than retail shopping, Customer loyalty towards Gillette brand (Conklin, Increased consciousness towards grooming (Mate-Sanchez-Val and Harris, 2014), Increased use of online shopping by the consumers, Incorporation of technology in several industrial operations (Tarhini, Government support to incorporate technology, Intellectual Property and copyright laws (Carr-Hill and Stern, 2014), Laws for the protection of the consumers from unreasonable pricing (legislation.gov.uk, 2011), Changing climate may lead some products to be useless, Decrease in waste produced by the organisation (environmentlaw.org.uk, 2019), Increasing demand for incorporation of renewable energy (ukela.org, 2018). The Brexit issue would lead to decreasing the way people spend and also impact Gillette as trading tax would be imposed in the country. Gillette Swot Analysis Ford Case Study Nestle Case Study Help ... Apple Case Study on Company Turnover Analysis (2015 to 2019) Apple Case Study - Company Revenue (2015-2020) For the quarter ending December 31, 2019 revenue was estimated to be 91.81billion$, an increase of 8.91% (YoY). These strengths not only help it to protect the market share in existing markets but also help in penetrating new markets. Growing strengths of local distributors also presents a threat in some markets as the competition is paying higher margins to the local distributors. Gillette's "We Believe" ad shows men teaching younger boys how to treat others with respect, and we're proud of the ad's message about what it … The Strengths-Weaknesses-Opportunities-Threats (SWOT) Analysis / Matrix enables the managers of the Gillette to develop four types of strategies: The main purpose of SWOT matrix is to identify the strategies that a company can use to exploit external opportunities, counter threats, and build on & protect Gillette strengths, and eradicate its weaknesses. Gillette has to build internal feedback mechanism directly from sales team on ground to counter these challenges. Independent.co.uk (2019). Journal of Enterprise Information Management, 28(6), pp.788-807. The expenditure capacity of the people would also decrease as currency value is expected to decrease by 20%. Exploring potential R&D collaboration partners through patent analysis based on bibliographic coupling and latent semantic analysis. Strategy is about making choices and weakness are the areas where a company can improve using SWOT analysis and build on its competitive advantage and strategic positioning. Although the SWOT analysis is widely used as a strategic planning tool, the analysis does have its share of limitations. Ans: Just like the rest of your classmates, you must also want to create the best Gillette case study. The SWOT Analysis framework facilitates an organization to identify the internal strategic factors such as -strengths and weaknesses, & external strategic factors such as - opportunities and threats. Weakness are the areas where Gillette can improve upon. As per the case study of Gillette, the destabilisation of political area due to Brexit issue would lead to strict rules and regulations for the organisations that would lead to creation of issues for Gillette. The organisation has been unable to foresee its products demands, which leads to losses to the organisation. Crime, the police and criminal statistics: an analysis of official statistics for England and Wales using econometric methods. (2011) [online] Available at: http://www.legislation.gov.uk/ [Accessed on 22 July, 2019]. This is one of the. ... • The report elaborates on the SWOT analysis and Porters Five Forces model. [online] Available at: https://ec.europa.eu/taxation_customs/uk_withdrawal_en [Accessed on 18 July, 2019]. Harry’s, 800Razors, Schick, Grooming Lounge, Edgewell Personal Care, Medium priced grooming and shaving products. As one of the leading firms in its industry, Gillette has numerous strengths that help it to thrive in the market place. Environmentlaw.org.uk. How you can use SWOT Analysis for Gillette Indonesia, Spanish Version. Swot is a powerful tool that assists organisations to evaluate their internal strengths, weaknesses, opportunities and threats. January 15, 2019. The new entrants are posing great threats to Gillette which needs to be handled for increasing their market share. Technological, organisational and environmental factors influencing managers’ decision to adopt cloud computing in the UK. The increased pay scale of workers has led to greater expenditure by organisation. Sony produces products for its consumers (B2B) and other businesses (B2C) as well. The free trade agreement between nations leads to benefitting Gillette through provision of easy supply to different nations. 2 Aug 2019 Los Angeles, CA 8,919 2:19 Gillette experienced a whopping $8 billion write-down during its most recent quarter, the latest setback for the maker of razors and other personal grooming supplies. Benefitting Gillette through provision of easy supply to different nations been seen that the organisation is facing competition. Done in the markets it operates in in bank the company internal or external in. 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